Punjab Yellow Cab Scheme delivery schedule

In order to improve public transport and provide job opportunities Punjab Government has once again started the "Yellow Cab Scheme" for educated youth. This time only Suzuki Mehran & Bolan are included in the scheme. All vehicles will have tracking devises fitted.

Over one hundred thousand Matric (or above) pass, having valid driving license applicants from all parts of Punjab participated. Ballot of successful candidates is being held at the district or region level. Successful candidates will also undergo a short course on driving, etiquettes, manners, public dealing and road sense.

A proposal for providing SIM of a mobile phone and creating call centers at city level for linking passengers with drivers is also under consideration & evaluation.

Arrival of these vehicles on roads of Punjab during next 7-8 months will definitely improve traveling facilities in the smaller towns and will sure be a good employment & income source for the educated youth.

-Published on page#-18 in September-2011 issue of MOBILE WORLD Magazine.

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Etihad signs Formula 1

Etihad Airways, the national airline of the United Arab Emirates, and the Formula One Group signed an agreement extending the airline's title sponsorship of the Formula 1 Etihad Airways Abu Dhabi Grand Prix for four years, effective through to the 2015 event. Etihad has been title sponsor for the event since the inaugural Formula 1 Etihad Airways Abu Dhabi Grand Prix in 2009. James Hogan, Etihad Airways CEO, and Bernie Ecclestone, Formula One Group CEO, were on hand to pen the multi-million dollar deal.

Hogan said: "This sponsorship extension goes against the current commercial trend of shorter sponsorship terms and demonstrates our long-term commitment to Formula One. We have seen that F1 is a highly effective vehicle, no pun intended, for promoting the values of the Etihad brand and showcasing our home city of Abu Dhabi to a massive global audience.

"The additional four year term also allows us to strengthen our footprint with F1 and leverage our investment in their global platform more strategically. I am thrilled to build on the already excellent relationship with Formula One."

Ecclestone added: "The Formula 1 Etihad Airways Abu Dhabi Grand Prix has been an immense success for Etihad, Abu Dhabi and for Formula One, bringing the airline and destination to an estimated worldwide audience of more than 500 million F1 fans. The influx of visitors traveling to Abu Dhabi also brings a direct economic benefit, with over 20,000 people pouring into the UAE for the event, representing tens of millions of dollars for the local tourism industry."

As part of the partnership, Etihad will continue to promote the event globally through its various communication channels and marketing programs. The airline also continues to fly its two F1-branded liveried aircraft to destinations across its network. The Formula 1 Etihad Airways Abu Dhabi Grand Prix is the first F1 twilight race, with powerful lighting ensuring a seamless transition from day to night.

-Published on page#-36 in September-2011 issue of MOBILE WORLD Magazine.

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