N. J. Auto Industries launches Super Power SP-125

N.J Auto Industries, a Pirani Group Company has maintained its tradition by offering new look & design of Motorcycle to its customers.

New Super Power 125 cc (regular) is introduced to the market. Despite very unfavorable economic conditions & cold market activities in the holy month of "Ramadan", N.J Auto Industries has taken initiative to launch new SP-125 with the hope that its style, heavy body look and durability would catch attention of its customers during Eid sales. Nevertheless market sources have appreciated this bold step of N.J Auto Ind and showed confidence upon this product to gain reasonable sales figures.

This new SP-125 cc motorcycle offers style, comfort, thrill and smooth drive, it is commonly said in the market that by maintaining its high level of quality standards, unique features, elegant style and prompt after sales service, Super Power products have gained a great level of confidence in the market.

N.J Auto Industries currently enjoying its position among top five motorcycle producing companies in the country. Large variety in Product Line signifies its position from other brands and now keeping in view the ever growing demand of motorcycles, N.J Auto Industries offering more variety to its customers by introducing different styles in same category & displacement.

N.J Auto Industries has already got a successful exposure of Special Edition by introducing Deluxe model in 70 cc category and upon that success they moved on further to do the same experience in 125 cc by adding this new Super Power 125 cc.

-Published on page#-9 in August-2011 issue of MOBILE WORLD Magazine.

www.mobileworld.com.pk

Need of separate Association for 2-3 Wheelers

PAMA is not true representatives of 2-3 Wheelers Assemblers as only seven assemblers of 2-3 Wheelers are their members whereas more than 60 Assemblers of 2-3 Wheelers are members of APMA.

This is a known fact that 2-3 wheelers are different category than four wheelers or heavy vehicles according to criteria given in the Trade Organization Ordinance. WTO also recognized it as separate category according to Harmonized Sector Code (H S Code) which is recognized by Pakistan in Custom Tariff through FBR. Out Transport/Traffic Codes also recognized 2-3 wheelers as separate category.

Separate Associations are also allowed by the DTO in Textiles Sector for Spinning, Weaving, Hosiery, Apparels and Garments etc.

On the other hand PAMA membership form is very tedious and cumbersome and they are demanding heavy admission fee which is Rs300,000 and Annual fee is Rs250,000 which is very high for Small and Medium Companies. PAMA is also not entertaining the new membership of 2-3 Wheelers Assemblers and using delaying tactics. This fact can be confirmed through an independent checking of their record.

PAMA instead of resolving problems of the 2-3 wheelers assemblers was creating more problems for small and medium assemblers of 2-3 wheelers as one of their member of Motorcycles Assemblers (Yusuf H. Shirazi, Atlas Group) who have dominating role in PAMA did not want that small and medium assemblers of 2-3 wheelers prosper in the country as they were providing 2-3 wheelers transport at 60% of its price with same quality.

In view of the above it was requested to the government to restrict PAMA being Association of Four wheelers or Heavy vehicles and register APMA as genuine representative of 2-3 wheelers.

Government should seriously consider that Small and Medium Assemblers have already exported 25,000 Motorcycles due to competitive price and to attract R&D Support. They have also order in hand for export of another 10,000 units but due to non availability of Research and Development Rebate as mentioned above they are unable to compete in export prices.

Hence it is imminent that government should resolve the problems being faced by APMA members on immediate basis to just enable Small and Medium Assemblers to play their role in boosting exports and earn valuable foreign exchange for the country.